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Marketing Strategy and Organization: Building Sustainable Business, by Rudy Moenaert, Henry Robben, Peter Gouw
Download Marketing Strategy and Organization: Building Sustainable Business, by Rudy Moenaert, Henry Robben, Peter Gouw
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Traditional textbooks on (strategic) marketing limit themselves to a theoretical expose on how to operate an organization in an imaginary competition. This publication provides a way of thinking and a method with which organizations truly can enhance their competitive strength, and make it sustainable. This book discusses five questions in the strategic domains that cause managers and leaders to lie awake at night: 1. Do we have an adequate understanding of our external and internal environments? How do we compete today? 2. What is our strategic ambition? 3. Where and how should we compete in the future? How do we optimally evaluate our strategic options? 4. How do we get to where we want to be in the future? How can we successfully implement our marketing plans? 5. What will be the return on our strategy in the future? For our customers, our shareholders, our employees, and other stakeholders? them up for the answers to these questions. In particular, We will happily wake them up for the answers to these questions. In particular, there are two groups of readers who can learn to excel in their markets. In the first place, the manager or student receives handles to recognize strategic marketing issues and how to find adequate solutions for these. Second, readers who teach at or advise in common or corporate universities receive an innovative and clear framework with many exercises. their markets. In the first place, the manager or student receives handles to recognize strategic marketing issues and how to find adequate solutions for these. Second, readers who teach at or advise in common or corporate universities receive an innovative and clear framework with many exercises. receives handles to recognize strategic marketing issues and how to find adequate solutions for these. Second, readers who teach at or advise in common or corporate universities receive an innovative and clear framework with many exercises.
- Sales Rank: #1527622 in Books
- Brand: Brand: Lannoo Publishers (Acc)
- Published on: 2010-11-16
- Original language: English
- Number of items: 1
- Dimensions: 9.58" h x .72" w x 6.70" l, 1.25 pounds
- Binding: Paperback
- 280 pages
- Used Book in Good Condition
About the Author
Prof. dr. Rudy K. Moenaert, is a professor of strategic marketing at TiasNimbas Business School, Tilburg University, The Netherlands. He is a strategic marketing consultant and a much sought-after instructor for executive managment programmes of all kinds.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Excellent material to extend your foundation on marketing
By Mike Schavemaker
Dr.Moenaerts book was a pleasure to read and offered interesting food for thought on delivering marketing strategy: the book really moves you back into the driver's seat of Marketing Strategy. In my view it's not the kind of material for newcomers to the subject; it is a very valuable, action-driven textbook for the passionate professional, or entrepreneur.
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